HubSpot data enrichment sorted: 7 best sales intelligence software tools

Revenue Ops teams thrive on clean, complete, and actionable data. HubSpot, while robust, does not cover every data nuance sales teams need. Enter sales intelligence and enrichment platforms—purpose-built to fill gaps, enrich leads, and make HubSpot much more powerful. 

Most data teams miss this: GTM teams lag a decade in data maturity, still chained to spreadsheets, manual VLOOKUPs, and time-draining processes. The biggest culprit for wasted hours? Manual data cleaning. And when data and GTM teams don’t speak, everyone loses.

But the good news? Simple solutions can have a massive impact. What seems easy to data practitioners can feel insurmountable in RevOps. That’s where sales intelligence software tools become game-changers for HubSpot contact enrichment and workflow automation. 

As certified HubSpot experts, we cut through the noise to show you the tools worth your focus for HubSpot sales intelligence integration and beyond. 

Here are the 7 best sales intelligence software tools that integrate tightly with HubSpot in 2025, designed to supercharge revenue workflows without the fluff.

Top 7 sales intelligence software platforms

1. Clay

One of the best sales intelligence platforms for HubSpot, Clay is purpose-built for modern sales teams who demand dynamic, customizable enrichment in HubSpot. Clay’s power is the ability to pull data from dozens of sources in a single waterfall workflow. Whether you’re enriching contacts with LinkedIn profiles, filtering by intent data, or bulk-cleaning lists for event or campaign follow-up, Clay lets you govern the process at every step. 

Here are some of its stand-out capabilities as a HubSpot enrichment platform:

• Advanced Waterfall Enrichment: Build workflows that pass contacts through Clearbit, Apollo, People Data Labs, and more.
  
• Custom Mapping: Push enriched data back into any custom property in HubSpot.
  
• Auto Deduplication: Avoid double enrichment and keep data clean.
  
• Campaign Attribution: Tag imported contacts, then tie campaign results to pipeline and revenue.
  
• Conditional Triggers: Send only high-fit prospects directly to sales, disqualify low-fit automatically.
  

Clay empowers RevOps teams to visualize the full journey from enrichment to pipeline creation and closed-won, using HubSpot reporting tools. You get attribution clarity: know which Clay lists, vendors, and campaigns create real revenue—not just lead volume. This kind of HubSpot sales data enrichment helps unify marketing insights with measurable pipeline results.

2. Apollo.io

Apollo.io is widely trusted for its comprehensive contact and company database. 

Integration with HubSpot is bi-directional—every update in Apollo or HubSpot flows instantly to the other, eliminating data silos and unaligned campaigns. A few of its highlights as a HubSpot enrichment platform worth noting:

• Real-Time Sync: Instantly updates HubSpot records with Apollo’s database.
  
• Intent Signals Tracking: Prioritize leads showing buyer intent across web and content.
  
• Workflow Automation: Enrich, score, and route leads as soon as they enter HubSpot.
  
• Deep Customization: Fine-grained field mappings—sync the exact data points you need.
  
• Advanced Scoring: Surface high-fit leads for faster action.

Apollo.io works well for distributed teams needing instant, fit-based enrichment and lead routing. Time-to-engagement drops, and every rep works from the same trusted source. Combined with HubSpot prospect intelligence, this ensures every campaign is both data-driven and timely.

3. ZoomInfo

ZoomInfo brings a vast, ever-updated database and a suite of advanced search filters. The HubSpot integration is built for enterprises needing organizational charts, recent funding rounds, and verified contact details at scale. These are some of its core strengths:

• Direct Enrichment: Pushes firmographics, verified emails/phones directly into HubSpot.
  
• Real-Time Alerts: Warns reps of changes, like job moves or new decision-makers.
  
• Chrome Extension: Source contacts while researching accounts, & sync with HubSpot.
  
• Intent Data Integration: Spot changes in buyer behavior or new active segments.

As a HubSpot sales enrichment tool, ZoomInfo excels for complex, multi-stakeholder deals. 

Its downside? A steep learning curve and higher price, so it’s ideal for teams with enterprise-level budgets and precision-intensive CRM enrichment requirements in HubSpot.

4. SalesIntel

SalesIntel’s superpower is unlimited data enrichment without per-record fees and easy native integration. It’s perfect for teams tired of nickel-and-dime data charges:

• Unlimited Enrichment: Flat-rate pricing—lowers TCO for high-volume teams.
  
• Auto Deduplication: No more duplicate records, manual merges, or missing fields.
  
• Human-Verified Data: Up-to-date contact info for superior email deliverability and prospecting.
  
• Instant Export: Push records into HubSpot with one click, no manual CSV uploads.
  
• Firmographic Intelligence: Enhanced lead scoring and segmentation.

SalesIntel makes it simple for RevOps teams to maintain clean, accurate, and revenue-ready data while scaling fast. Its HubSpot sales data enrichment capabilities also ensure continuous, reliable contact updates.

5. LinkedIn Sales Navigator

Sales Navigator bridges social selling and CRM insight. For teams looking for real LinkedIn engagement and account mapping, the HubSpot integration is critical. 

Here’s a quick look at Navigator as a HubSpot sales intelligence integration tool:

• Integrated Profiles: View full LinkedIn data inside HubSpot.
  
• InMail Logging & Sync: All LinkedIn communications logged against contact records.
  
• Advanced Search & Filtering: Build micro-segments and surface relevant buyer signals.
  
• Two-Way Data Sync: Updates on contacts and companies flow into HubSpot, keeping records current.

This integration helps map buying committees, track relationship progression, and add proprietary signals rarely found anywhere else, making it a strong HubSpot prospect intelligence booster.

6. Hublead

Hublead is a HubSpot-first enrichment tool. It offers granular enrichments—job titles, LinkedIn URLs, location—right inside the HubSpot interface. 

Some of its top capabilities as one of the best sales intelligence platforms for HubSpot are:

• One-Click Enrichment: Select any HubSpot list, click Enrich—no import/export needed.
  
• Real-Time Data: Up-to-date enriched contact lists available in minutes.
  
• Inbound & Outbound Ready: Instantly segment inbound leads or automate LinkedIn outreach.
  
• Transparent Pricing: Pay only for records enriched, no hidden fees.

Hublead perfectly fits mid-market sales teams wanting instant improvement without heavy training or complex setup. For these teams, HubSpot contact enrichment via Hublead can deliver enterprise-grade results.

7. Cognism

Cognism is the go-to solution for GDPR and CCPA-compliant enrichment, with emphasis on verified phone numbers and high data accuracy. 

As a HubSpot sales enrichment tool, these features make it shine:

• Diamond Data®: Mobile numbers verified over the phone—unique in the industry.
  
• Global Reach: EMEA, NAM, and APAC data, continuously refreshed.
  
• Advanced Filtering: Segment, prioritize, and route high-fit buyers with AI-driven scoring.
  
• Easy Integration: Native HubSpot integration ensures smooth data flow.
  
• Chrome Extension: Fast research on LinkedIn and Sales Navigator, one-click CRM sync.

As a sales intelligence software, Cognism ensures that sales teams can trust every contact and avoid regulatory headaches, ideal for global orgs and teams in strict compliance environments.

Used strategically, it becomes a cornerstone of scalable HubSpot CRM enrichment.

The last word on HubSpot data enrichment

Beyond these sales intelligence integration tools, here’s what makes HubSpot data enrichment actually work:

• Build trust through consistency. The biggest unlock isn’t just having enriched data—it’s having the same numbers everywhere. When someone sees customer count in HubSpot, in a spreadsheet refresh, and in your BI tool, and it’s the same number each time, you’ve built trust.
  
• Automate the load-bearing spreadsheets. Every RevOps team has them—those critical Excel or Google Sheets that people manually update, refresh, and rebuild weekly. Find those high-value workflows wasting sales time or creating data distrust, and automate them. You’ll gain trust surprisingly fast.
  
• Meet teams where they are. Most GTM teams live in spreadsheets and HubSpot. They don’t want to learn your cool new tool—they want solutions in the tools they already use. The most effective self-serve often isn’t a fancy dashboard; it’s a pivot table connected to your database that refreshes on demand.
  
• Keep it simple. Think in objects (accounts, opportunities, contacts), not schemas. Resist the temptation to over-complicate your data pipeline. 

The right sales intelligence tool integrated with HubSpot doesn’t just enrich data—it bridges the gap between data teams and go-to-market teams, turning manual chaos into automated clarity. Choose tools that fit your team’s maturity, budget, and workflow style, focus on building systems that deliver consistent, trustworthy data where your teams actually work.

Need help choosing and integrating the right tool for HubSpot data enrichment?

Let’s explore how the right enrichment solution can unlock your team’s full potential. Book a 30-minute, no-obligation call with one of our HubSpot experts!